How MSPs Can Win More Clients by Offering Frictionless Access and Security
MSPs today face a critical challenge: how to stand out in an increasingly crowded, competitive landscape. With more organizations outsourcing their IT needs, the demand is high – but so is the expectation for results. The most successful MSPs aren’t just offering “support” – they’re offering transformation.
One area with massive potential for differentiation? Secure, seamless access.
In a world where users are frustrated by clunky logins and IT teams are burdened by endless credential resets and phishing threats, frictionless access is more than a convenience – it’s a selling point.
Why Secure Access is a Business Driver
For your clients, authentication is often a daily pain point. From forgotten passwords to cumbersome MFA codes, traditional login methods slow teams down and introduce risk.
The opportunity for MSPs lies here: by offering modern, proximity-based security solutions, you can solve two problems at once – productivity and protection.
The Numbers Don’t Lie
Security is top of mind for every IT decision-maker, and for good reason:
- 74% of breaches involve the human element, including phishing and credential misuse (Verizon DBIR 2024)
- $4.5 million is the average cost of a breach stemming from stolen credentials (IBM Cost of a Data Breach 2024)
- Traditional MFA isn’t enough – push bombing and phishing portals make it easy for attackers to trick users
When your clients rely on passwords and phishable MFA, they’re inviting risk – and creating headaches for your support team.
Frictionless Access = Higher Client Satisfaction
MSPs who offer frictionless, phishing-resistant MFA gain a strategic edge. These solutions eliminate passwords entirely and replace them with presence-based authentication.
Everykey’s proximity-based MFA is a perfect example. It allows users to log in automatically when their phone or wearable is nearby – no codes, no typing, no approvals.
Here’s How That Benefits Your Clients:
- Faster Logins: Employees can access systems instantly without stopping to enter credentials
- Fewer IT Tickets: Drastically reduce password resets and authentication errors
- Stronger Security: Phishing-resistant MFA removes the human vulnerability from the equation
- Better UX: Users enjoy seamless access that doesn’t interrupt their workflow
In industries like legal, healthcare, and financial services – where every second counts – this kind of access is a game-changer.
How MSPs Win With Frictionless Security
Offering cutting-edge authentication doesn’t just make your clients’ lives easier – it makes your MSP more competitive.
When prospects evaluate IT service providers, they want to see more than patching and monitoring. They want innovation. They want solutions that improve productivity and reduce risk. Offering phishing-resistant MFA shows that you’re proactive, forward-thinking, and invested in real outcomes.
Frictionless Access Helps You:
- Win new clients with a clear differentiator
- Boost retention by solving common frustrations
- Reduce your own support workload through fewer authentication issues
- Position your MSP as a strategic partner, not just a service vendor
MSPs that offer frictionless, phishing-resistant access don’t just protect their clients – they empower them.
In a marketplace full of generalists, this is how you stand out: by solving real business problems with modern, seamless security.
Want to show clients you’re not just another MSP? Start by helping them ditch the passwords – and the friction – for good.
About Us
Everykey is on a mission to make cybersecurity easy and convenient.
Everykey delivers a proximity-based, frictionless, and touchless secure access platform. Offering passwordless authorization and multi-factor authentication, it seamlessly integrates with identity platforms to make secure access effortless. Everykey empowers IT leaders to adopt secure and employee-friendly zero-trust strategies.
🔗 The Breach Report (Monthly Cyberattack Roundup)
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